Change agent. Brand futurist. Best-selling author “Small Data –The Tiny Clues That Uncover Huge Trends”
One of the world’s leading Customer Experience Transformation and Branding Futurist authors, Martin Lindstrom, will be attending the 3rd edition of the Business Transformation Summit . According to Time magazine, Lindstrom is one of the 100 most influential people today, and LinkedIn has considered him to be one of the Top 10 Voices in Social Media and Marketing.
The first speaker CEGOC announced for the Business Transformation Summit, is keynote speaker Martin Lindstrom, who is globally recognised as one of today’s most prominent brand building experts and a highly acclaimed author of many books such as ‘Buyology: The Truth and Lies About Why We Buy’, ‘BRANDsense’ and ‘Brandwashed’, which have sold more than a million copies and have been translated into over 47 languages.
Thinkers50 considered Martin Lindstrom to be one of the 20 world’s greatest thinkers regarding Business Transformation. He is a columnist and frequently contributes to magazines, such as ‘FastCompany’, ‘Harvard Business Review Newsweek’, ‘The Economist’, ‘New York Times’, ‘Bloomberg Businessweek’, ‘The Washington Post’, among others. The Wall Street hailed his book ‘BRANDsense’ as “…one of the five best marketing books ever published”.
Contradicting the broad consensus of the importance and virtues of the Big data analysis to understand the soul of the modern consumer and to timely capture the main market trends, Martin Lindstrom, a true digital Sherlock Holmes of the modern days, introduces an alternative paradigm in his latest book: Small Data -The Tiny Clues That Uncover Huge Trends from which it would be possible to use the power of apparently less meaningful data, but that connects us all as human beings, to find out the upcoming major consumer and business trends.
“Martin Lindstrom understood the wisdom of the net before most of us. Nowh he’s sharing his best wisdom with you. Don´t miss out.”
“Martin Lindstrom, one of branding’s most original thinkers, reveals how to break out of the two dimensional rut of sight and sound, and connect emotionally with all five senses.”
“Lindstrom unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.”
“Martin Lindstrom makes the point that marketing today is about connecting with consumers emotionally. I found his book insightful and informative.”
How a worn-down pair of sneakers helped LEGO become the world’s #1 toy company? In probably one of the world’s most remarkable turnaround stories – Martin Lindstrom, takes the audience behind the scenes revealing how the concept of Small Data helped turn around some of the world’s largest companies: from Maersk, Burger King, Lowes to […]